FirstBank of Nigeria PLC is a leading player in the Financial Industry with decades of unparalleled service delivery.
FirstBank of Nigeria PLC is a leading player in the Financial
Industry with decades of unparalleled service delivery.
When it comes to strategic positioning and Innovation, First Bank
have always sought out opportunities to be the first, to lead and to deliver.
With the current technological advancement, disruptions,
innovation in the financial industry, and the need to position their
business strategically in the digital world, FirstBank has moved to equip
their staff with the knowledge of digital marketing and embrace innovation to
further strengthen the brand’s operations.
First Academy has partnered with RDM Academy by Ringier Digital
Marketing to achieve their objective of creating a digital-led organisation
through the Digital Strategy
and Innovation with Social Media Programme to their staff.
The three day Training was held at First Academy, Iganmu, Lagos.
The Dean of First Academy – Adeleye Adewusi opened the training with a short
speech to the class and encouraged them to be open minded and learn without
Ibukun Onitiju, Director, Digital Strategy and Marketing, RDM
Africa took the introduction to Digital Marketing including a deep dive into
Digital Marketing Channels. His module on Innovation created an opportunity for
delegates to improve processes and products in the class using Systematic
Inventive Thinking Methodology.
Debo Ajayi, Head of RDM Academy delivered the modules on Social
Media and Disruptions in the Financial Industry. Debo tasked the groups to come
up with disruptive ideas for their group presentations.
Delegates now see digital marketing in a totally new perspective
and appreciated the impact and possibilities it holds for businesses.
Some of the feedback includes:
You guys were amazing. I have learned a lot and I have things I can go on to use in my department.
I will definitely tell people about you! Great work team.
You inspired me to go for advanced courses, especially on Email Marketing and Content Marketing.
RDM Academy continues to digitise Africa with trainings for
corporate organisations and individuals looking to become professional Digital
Would you like to know what your Digital IQ is? Visit www.rdmacademy.com/digitaliq to test yourself for free.